Joe Dean Jr.
Joe Dean Jr.
Title: Athletic Director
Phone: (205) 226-4938
Email: jdean@bsc.edu

Joe Dean, Jr., is in his 16th year as the Athletics Director at Birmingham-Southern. Dean was hired in June of 1999 and charged with directing Birmingham-Southern's move to the NCAA Division I level, and now leads BSC into its fourth year of full NCAA Division III membership.

As a three-year basketball letterman at Mississippi State University, he received several honors, including 1976 Academic All-SEC and was the first recipient of the James H. "Babe" McCarthy Award for leadership, scholarship, and citizenship. Dean earned his B.S. degree in Education in 1976 and his Master of Education Degree from Mississippi State in 1977.

Dean began his coaching career as a graduate assistant coach at Mississippi State in 1976-77. He then served as an assistant basketball coach at the University of Kentucky from 1977-1983, which included an NCAA Championship in 1978. Dean was named head basketball coach at Birmingham-Southern in 1983. In six seasons the Panthers won three consecutive Southern States Conference Championships, two District 27 titles, and competed in the NAIA National Tournament in 1984 and 1986. Dean was named Conference and District Coach of the Year three times, and finished his tenure at BSC with a 137-45 overall record. After his six year stint at Birmingham-Southern, Dean accepted a Division I head coaching position at the University of Central Florida, where he coached from 1989-1993. In 1994, Dean was selected to the BSC Sports Hall of Fame.

From 1993-1999, Dean worked as the Vice-President for Sales & Marketing for the Colonnade Group, Inc. in Birmingham. His primary responsibilities were sales of SEC Championship hospitality venues, sales and management of Executive Suites programs at Auburn and Georgia, and business development & marketing for the company.

The past 15 years has seen dramatic changes in the athletics program at Birmingham-Southern. In leading BSC's move to NCAA Division I, Dean assisted the College in developing and upgrading its athletic facilities and raised over $2M for the renovation of Bill Battle Coliseum, the building of BSC's softball park, the T.B. Pearson Sports Hall of Fame, a new athletic weight room in Bill Battle Coliseum, and new football and men's basketball offices.

Dean created the BSC Athletic Foundation in 1999, which has raised over $7M the past 15 years in support of BSC athletics. Dean also developed the BSC Sports Show, BSC Football Review, and BSC Radio Network, and cultivated over 40 corporate sponsors to help fund these ventures.

Now with the transition to NCAA Division III, Dean has been instrumental in adding new sports programs in football, men and women's track & field, men and women's lacrosse and men and women's swimming & diving. During the past three academic years, the Panthers have won nine conference titles in seven different sports and sent seven different teams to NCAA Championship events. 

Dean has served on the NCAA Men's Basketball Rules Committee. He is also the Chairman of Community Relations for the BBVA Compass Bowl played at Legion Field each January.

Dean is a member of Asbury United Methodist Church and is very active in civic activities in Birmingham. He is the past President of the Kiwanis Club of Birmingham and serves on the Board of Directors of the Monday Morning Quarterback Club and the Foundry.

For the past 20 years, Dean has also worked as a TV color analyst on SEC basketball games for Raycom Sports, Fox SportSouth, ESPN, and currently the SEC Network.

Dean and his wife, the former Ellen Anger, have been married for 38 years. They have two children, Scott, an LSU graduate, and the owner/operator of Momma Goldberg's Deli in Birmingham, and Leslie O'Neal, a graduate of Auburn University and the Ole Miss Law School, currently working as an attorney in Marietta, Ga. They also have two grandsons, Will and Jack Dean.